LOFT • SPRING SUMMER CAMPAIGNS

DIRECTED LOFT’S SPRING/SUMMER CAMPAIGN VIDEOS FOR THREE SEASONS, CRAFTING VISUAL NARRATIVES THAT CAPTURED THE BRAND’S OPTIMISTIC, EFFORTLESS STYLE. WITH A LEAN CREW AND MULTIPLE ROLES—DIRECTOR, DIRECTOR OF PHOTOGRAPHY, AND EDITOR—I GUIDED THE CREATIVE FROM CONCEPT THROUGH DELIVERY. EACH SHOOT BROUGHT UNIQUE CHALLENGES, DEMANDING QUICK, STRATEGIC DECISIONS TO ENSURE THE BRAND’S VOICE STAYED FRONT AND CENTER.

TALENT

GRACIE CARVALHO

KATY OKANE

ESTHER HEESCH

TAILYN MAPP

RAINA BENCHEGRA

LONE PRAESTO

DIRECTOR • DIRECTOR OF PHOTOGRAPHY • POST PRODUCTION

MICHAEL SAINT-ONGE

PHOTOGRAPHER COLIENA RENTMEESTER

CREATIVE DIRECTOR GABRIELLA SPARTOS

1ST AC DAN MUNCNIK

GAFFER AARON MORGENSTERN

GRIP KINSEY

STYLING

AMANDA KRAEMER 

KATIE MOSSMAN

MAKEUP LAURA STIASSNI

HAIR AMY CHIN

ART DIRECTOR KIM FICARO

PRODUCTION  PORTFOLIO ONE