ABERCROMBIE & FITCH FIERCE • FRAGRANCE SERIES

COLLABORATED WITH THE BRAND TO UNVEIL THE FIRST VISUALS OF THE NEW LABEL, REDEFINING ITS AESTHETIC AND EXPANDING ITS FRAGRANCE LINE-MOVING BEYOND ITS PAST TO CAPTIVATE A NEW GENERATION. LED THE CREATION AND DIRECTION OF SEVEN PRODUCT VIDEOS, UTILIZING 3D-RENDERED MODELS AND ENVIRONMENTS TO PRODUCE BOTH MOTION AND STILL ASSETS FOR A GLOBAL LAUNCH. THESE IMAGES NOW SERVE AS THE FLAGSHIP VISUALS, ESTABLISHING THE BRAND'S IDENTITY ACROSS ALL THEIR FRAGRANCE CONTENT WORLDWIDE.

THESE VISUALS HAVE BEEN FEATURED IN MORE CONTENT, SEEN IN THE VERTICAL, DIRECTED BY BEN HASSETT AND STARRING DOUGLAS JOSEPH.

DIRECTOR MICHAEL SAINT-ONGE

CREATIVE DIRECTOR JOHN MCLEAN 

CREATIVE MARKETING JOANNA EWING

POST PRODUCTION NIGHTSHIFT POST

PRODUCTION PORTFOLIO ONE